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By Ellen Lupton

Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students

Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (www.thinkingwithtype.com) has been revised to reflect the new material in the second edition.

$950.00 $900.00

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Descripción del producto

Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (www.thinkingwithtype.com) has been revised to reflect the new material in the second edition.What Reviewers Say About The Mobile Book A few reviewers have had the chance to read the book a few days before its release, and share their views in a non-committal way. The result is very clear: the book is worthwhile. Should you get it? Yes! Let’s see why: christopher-butler

“I got my hands on an early copy of The Mobile Book. I’ll cut to the chase and just say this: It’s fantastic. You should own it. Really.”

— Christopher Butler ben-howdle-reviewer

“The standard, the reference book for Mobile. I worked for a mobile web publishing company for 18 months and the depth of knowledge provided by the experts in this book is extraordinary. It blew me away. This book provides a diplomatic, comprehensive guide to understanding Mobile”

— Ben Howdle david-bushell-reviewer

“I’ll cut to the chase for those deliberating a purchase: it’s well worth the cover price. The eBook edition is a steal! This book establishes a mindset of understanding and exploring the medium. It embraces the breadth of its domain and will set you on an exciting path.”

— David Bushell

Información adicional

Format

PDF, Mobi, epub

Cover

Hard, Soft

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Product Detail

  • Paperback : 224 pages
  • Publisher : Princeton Architectural Press
  • Language : English
  • ISBN-10 : 1568989695
  • ISBN-13 : 978-1568989693
  • Product Dimensions : 8.6 x 7.1 x 0.6 inches

About The Author

Author

Ellen Lupton is the author, coauthor, or editor of 13 books with PAPress, including Design Culture Now; Skin: Surface, Substance + Design; Inside Design Now; Thinking with Type; D.I.Y.: Design It Yourself; and D.I.Y. Kids. She is Curator of Contemporary Design, Cooper-Hewitt, National Design Museum, Smithsonian Institution, New York and Director, Graphic Design MFA Program, Maryland Institute College of Art, Baltimore. she is hte recipient of numerous awards including I.D. Forty, 1992; Chrysler Design Award, 1996; and AIGA Gold Medal, 2007.

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